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    Multi-channel distribution strategies

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    After the Asian economic crisis in 1997, the three Westin hotels located in Singapore, Indonesia and Malaysia tried to regain its business. In the long term, would it be more effective for the three Westin hotels in Asia to focus their distribution strategy on intermediaries, or should they employ multi-channel distribution strategies?

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    Solution Preview

    A channel of distribution comprises a set of institutions, which perform all of the activities utilized to move a product and its title from production to consumption.

    Types of Channel Intermediaries.

    There are many types of intermediaries such as wholesalers, agents, retailers, the Internet, overseas distributors, direct marketing (from manufacturer to user without an intermediary), and many others.

    Our case
    Westin Hotels in Asia has the following options regarding distribution strategy:

    Channel Length
    A description of the size and number of levels in a ...

    Solution Summary

    This discusses the multi-channel distribution strategies.