Explore BrainMass
Share

Snickers Candy Bar - Distribution

This content was STOLEN from BrainMass.com - View the original, and get the already-completed solution here!

My product is Snickers candy bar

1. An overview of distribution channel
Channel levels-direct versus indirect distribution
Channel organization-conventional, vertical, horizontal, and multichannel marketing system.

2. Analyze your target markets need. Explain what you know about your target market and what they want from channel of distribution.

3. Determine which channel member you will use and explain why
-indirect-retailer, wholesaler, dealer manufacturer's

4. Discuss how many channel members you will use and explain why (intensive distribution)

5. Recommend a channel organization and explain why (Conventional, vertical, horizontal or multichannel marketing systems)

© BrainMass Inc. brainmass.com October 25, 2018, 3:03 am ad1c9bdddf
https://brainmass.com/business/branding/325620

Solution Preview

Reference:

Retailing by Patrick Dunne

My product is Snickers candy bar

1. An overview of distribution channel (Channel levels-direct versus indirect distribution)
Channel organization-conventional, vertical, horizontal, and multi channel marketing system.

Distribution Channel:

In indirect distribution an intermediary is involved between the manufacturer and the buyer. That intermediary is responsible solely for the distribution of goods on the behalf of the company.

Secondly, indirect selling is simple and cheap while direct distribution channels require more budget.

An indirect strategy is recommended:

Reasons:
? The product is a low involvement product and a low value/ low margin product.
? This is an impulse product and needs extensive distribution. Consumer needs to see this product at all Point of Sale to buy the same.
? Thus costs of direct marketing are very high.

Channel organization:

Multi Channel - It is preferred to have a Multi channel organization of distribution, since each geographic location will have its own dynamics for distribution.

Primarily, the ...

Solution Summary

Snickers candy bar
1. An overview of distribution channel
2. Analyze target need.
3. Determine channel member - Indirect-retailer, wholesaler,dealer manufacturer
4. Discuss how many channel members (intensive distribution)
5. Recommend a channel organization and explain why (Conventional, vertical, horizontal or multichannel marketing systems)

$2.19
See Also This Related BrainMass Solution

Warrant Cause and Effect

1. Define warrant in your own words, and explain why the warrant is important in an argument.

2. Select either "Finding Your Future," "Stop Me Before I Shop Again," or "Runner's Story" and explain whether it uses inductive reasoning, deductive reasoning, or both. Make sure you illustrate your claims with evidence (examples) from the essay.

For questions 3 and 4 use one of the following attached essays:

Where Have All the Heroes Gone? http://www.ithaca.edu/icq/1998v1/heroes.htm
Runner's Story
I, Too, Am a Good Parent

3. Select a different essay that uses a cause and effect argument, and walk through the logic involved in its cause and effect argument. You may phrase this in terms of its major premise and minor premises, if you like, or you may identify its claim, support, and so on. Feel free to answer this question in list or outline form:
Major premise:
Minor premise, etc.

4. Select another essay, one you have not discussed in the above questions yet. What warrant(s) does the author use in it, and how are these warrants communicated? Are they directly stated? Implied in the choice of sources? Make sure you give specific evidence to support your claims.

View Full Posting Details