Purchase Solution

changes in the environment affect marketing decisions

Not what you're looking for?

Ask Custom Question

Develop a distribution system for the chocolate bar manufacture.

Include the following:
-An overview of distribution channels
Channel Levels - direct versus indirect distribution
Channel Organizations - conventional, vertical, horizontal, and multichannel marketing systems
-Analyze your target market's needs. Explain what you know about your target market and what they want from a channel of distribution.
-Determine which channel members you will use and explain why.
Indirect - retailer, wholesaler, dealer, manufacturer's rep, etc.
Direct - catalog, telephone, sales force, etc.
-Discuss how many channel members you will use and explain why (intensive distribution, exclusive distribution or selective distribution).
-Recommend a channel organization and explain why (conventional, vertical, horizontal or multichannel marketing system

Purchase this Solution

Solution Summary

This explanation provides you a comprehensive argument relating to changes in the environment affect marketing decisions

Solution Preview

With regards to the marketing of the chocolate bar the environment affects marketing decisions. if there is a change in the indirect taxes that impact chocolate bar there will be an effect on the pricing decisions. In addition, there may be changes in the size of the bar so that the indirect tax does not impact the sales of the chocolate bar. If the overall economic conditions decline there must be marketing decisions to protect the market share of the chocolate bar as well as the revenues. There might be changes in the product size/packaging, price, distribution network, and promotion in reaction to changes in the economy. Further if there are changes in the society there will be changes in the marketing strategy of the chocolate bar. Currently, there is a social trend of health consciousness and so the marketer reacts with more organic chocolates, sugar-free chocolates and health enhancing black chocolate bars. finally, changes in technological factors can also lead to changes in marketing strategy. Consider this, if there is an improvement in the technology for making chocolates so that the chocolate does not melt or get spoilt in the hot weather of the tropics the marketer should introduce more products in the tropics and capture a new market for the chocolate bar.
Marketing research and marketing information is critical in decision making. Continuing with the chocolate bar example, the marketer needs information about the chocolate bar markets trends and size. In addition, it helps make decisions about defining the target market, selecting the right segment, and making marketing mix decisions relating to targeting the particular chocolate bar market.
Buyer behavior in the chocolate bar market is varied. Users buy chocolate bar to satisfy their hunger, to feel ...

Solution provided by:
  • BSc , University of Calcutta
  • MBA, Eastern Institute for Integrated Learning in Management
Recent Feedback
  • "I read your comments, and thank you for this feedback. Do I need to find other studies that applied this methodology Ive used? That's where I'm stuck at."
  • "Thank you kindly sir. "
  • "Excellent and well explained. --Thank you kindly. "
  • "Awesome notes. I appreciate you."
  • "I have the follow-up project and I will assign that to you very soon. "
Purchase this Solution

Free BrainMass Quizzes
Income Streams

In our ever changing world, developing secondary income streams is becoming more important. This quiz provides a brief overview of income sources.

Employee Orientation

Test your knowledge of employee orientation with this fun and informative quiz. This quiz is meant for beginner and advanced students as well as professionals already working in the HR field.

Academic Reading and Writing: Critical Thinking

Importance of Critical Thinking

Managing the Older Worker

This quiz will let you know some of the basics of dealing with older workers. This is increasingly important for managers and human resource workers as many countries are facing an increase in older people in the workforce

Understanding the Accounting Equation

These 10 questions help a new student of accounting to understand the basic premise of accounting and how it is applied to the business world.