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Macroenvironmental Uncontrollables

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The macroenvironment contains what marketers refer to as "global uncontrollable variables." You know them by a number of names -- the economic environment, competitive environment, natural environment, political and legal environment, etc.

Question: Of these and other "uncontrollables," which one(s) should the marketer be most concerned when making strategic marketing decisions and why? Support your rationale.

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I have included two of the most important, in my opinion. You may find the references as necessary based on the examples provided. These are just a few of the reasons that these environments are of concern to marketing.

I would choose the economic environment and the political and legal environment. Both of these environments directly affect the ability to make money and do business. The economic outlook is apparently one of the first things that people consider when they go into business. In most areas of business, the external environment is ...

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