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macroenvironmental and microenvironmental factors

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What is the difference between macroenvironmental and microenvironmental factors? How does Coca Cola use both of these?

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What is the difference between macroenvironmental and microenvironmental factors? How does Coca Cola use both of these?

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Macroenvironmental factors are those factors that are external to the organization and beyond the control of the organization, such as overall economic conditions, legal conditions, political and cultural factors whereas microeconomic conditions are within the control over the organization and affects the organization ...

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  • Post Graduate Diploma in Management (Equivalent to MBA), All India Management Association
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