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macroenvironmental and microenvironmental factors

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What is the difference between macroenvironmental and microenvironmental factors? How does Coca Cola use both of these?

© BrainMass Inc. brainmass.com September 22, 2018, 10:30 pm ad1c9bdddf - https://brainmass.com/business/marketing/macroenvironmental-and-microenvironmental-factors-394219

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Macroenvironmental factors are those factors that are external to the organization and beyond the control of the organization, such as overall economic conditions, legal conditions, political and cultural factors whereas microeconomic conditions are within the control over the organization and affects the organization ...

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What is the difference between macroenvironmental and microenvironmental factors? How does Coca Cola use both of these?

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