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    Consider six macro-environmental factors for launch of a new product in Asia vs US

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    The new Coke bottle comes in a plastic container. Assess Coke's new packaging in light of the six macroenvironmental factors. Do you think the reaction in Asia to the new bottle will be different from the U.S.? Explain.

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    Solution Preview

    This question requires students to compare the U.S. and Asian markets in terms of the six macroenvironment characteristics, ...

    Solution Summary

    The solution lists the six macro-environmental factors and displays the differences in how markets in Asia would respond compared to US markets.