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    Six major forces in the global macro-environment

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    There are six major forces in the global macro-environment that a marketer should be aware of. Identify how each could affect the marketing program of a manufacturer of aluminum cans.

    Kotler, P. (2003). Marketing Management, 11/E. Prentice Hall. Chapters 6-7, Pages 158-214.

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    Impact of global macro environmental factors on the manufacturer of aluminium cans:

    1. Economic Forces: One has monitor the economic trends like GDP trends, Interest rates, Money supply, Inflation rates, Unemployment levels, Disposable income. Currently in USA there may be saturation in the cans market. But there is a growth in the other parts of world there is growth especially in Asian countries. Moreover the Individual economies becoming interconnected ...

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    This discusses the six major forces in the global macro-environment that a marketer should be aware of

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