Six major forces in the global macro-environment
Not what you're looking for?
There are six major forces in the global macro-environment that a marketer should be aware of. Identify how each could affect the marketing program of a manufacturer of aluminum cans.
Kotler, P. (2003). Marketing Management, 11/E. Prentice Hall. Chapters 6-7, Pages 158-214.
Purchase this Solution
Solution Summary
This discusses the six major forces in the global macro-environment that a marketer should be aware of
Solution Preview
Impact of global macro environmental factors on the manufacturer of aluminium cans:
1. Economic Forces: One has monitor the economic trends like GDP trends, Interest rates, Money supply, Inflation rates, Unemployment levels, Disposable income. Currently in USA there may be saturation in the cans market. But there is a growth in the other parts of world there is growth especially in Asian countries. Moreover the Individual economies becoming interconnected ...
Purchase this Solution
Free BrainMass Quizzes
Transformational Leadership
This quiz covers the topic of transformational leadership. Specifically, this quiz covers the theories proposed by James MacGregor Burns and Bernard Bass. Students familiar with transformational leadership should easily be able to answer the questions detailed below.
Basic Social Media Concepts
The quiz will test your knowledge on basic social media concepts.
Income Streams
In our ever changing world, developing secondary income streams is becoming more important. This quiz provides a brief overview of income sources.
Managing the Older Worker
This quiz will let you know some of the basics of dealing with older workers. This is increasingly important for managers and human resource workers as many countries are facing an increase in older people in the workforce
Basics of corporate finance
These questions will test you on your knowledge of finance.