Purchase Solution

Macro Environmental Forces & their Impact.

Not what you're looking for?

Ask Custom Question

In this solution you will learn about the macro environment forces that impact businesses and how can they influence business strategy. Macro environmental forces can also be source of business opportunities and threats; companies need to anticipate the environmental changes and take preemptive measures to cope up with such changes. You will find some examples of industries and companies where new ways of doing business evolved over the years as a result of environmental changes.

Purchase this Solution

Solution Preview

The major macro environment forces that influence business and marketing strategy are below. All of these forces can be threats as well as opportunities for companies:

1. Demographic

These forces include everything to do with the population and its trends. The size of the population in a particular market, the rate of change, and its geographic concentration are factors relevant for marketing decisions. In addition to this includes factors such as the population of different age groups, genders, income groups, ethnic groups and so on. Literacy rates and educational levels in some markets could be important for some products. For example, if you are launching a magazine, what percentage is literate enough to read it.

2. Economic

This macro level force is pretty straight-forward. The economy of the country where a business is operating has a major impact on marketing strategy and related business decisions. As the world is shrinking, the global economy also plays a key role. These ...

Purchase this Solution

Free BrainMass Quizzes
Marketing Management Philosophies Quiz

A test on how well a student understands the basic assumptions of marketers on buyers that will form a basis of their marketing strategies.

Managing the Older Worker

This quiz will let you know some of the basics of dealing with older workers. This is increasingly important for managers and human resource workers as many countries are facing an increase in older people in the workforce

MS Word 2010-Tricky Features

These questions are based on features of the previous word versions that were easy to figure out, but now seem more hidden to me.

Income Streams

In our ever changing world, developing secondary income streams is becoming more important. This quiz provides a brief overview of income sources.

Cost Concepts: Analyzing Costs in Managerial Accounting

This quiz gives students the opportunity to assess their knowledge of cost concepts used in managerial accounting such as opportunity costs, marginal costs, relevant costs and the benefits and relationships that derive from them.