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SOCIAL NETWORKING INDUSTRY EXTERNAL ANALYSIS (MEMO)

Why should Funder Mifflin Inc. perform a macro environmental analysis of the social networking industry? What are the different Macro level factors that will influence how the social networking industry will be structured and how it will be used in the global market place? How will Porter's 5 forces of competition levarge us over our competition? What do you think is the most prominent macro level factor for our scenario?

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FUNDER MIFFLIN INC. INTEROFFICE MEMORANDUM

TO:
FROM:
SUBJECT: SOCIAL NETWORKING INDUSTRY EXETERNAL ANALYSIS
DATE:
CC:
SOCIAL NETWORKING INDUSTRY EXETERNAL ANALYSIS

It is important for Funder Mifflin Inc. to perform a macro environmental analysis of the social networking industry. Doing this type of analysis will help us involve our stakeholders in our strategic planning process (Stegmann, 2009). We will need our stakeholder's inclusion and participation in this process. This will help build their commitment to the project. Everyone knows that people will support something that they have helped create. These factors can't be change by Funder Mifflin Inc. because they originate outside of the organization and we will generally never have any effect on these factors. There are many different macro level factors that will influence how the social networking industry will be structured and how it will be used in the global market place. Those factors are the following:

Demographic - There are many different trends that can reflect changes in the development of the social networking industry. It is clear that our youth and grownups are the most profound users that we see on the social network sites because it's an easy way ...

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