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In order to fully prepare the presentation, strategic resources are necessary to obtain before starting your social networking Web site. A memo is necessary to outline the key resources and explaine their linkage to competitiveness.

Prepare a memo outlining the key resources of a social networking Web site (Facebook). In the memo, you must also explain how the key resources are linked to competitiveness. Additionally, you must address the following in your memo:
1. Discuss the role of resources and capabilities in strategy formulation.
2. Research and discuss the key resources of a social networking Web site.
3. Explain how the key resources are linked to competitiveness.
4. Discuss the steps associated with putting resources and capabilities to work.
5. Research one other social networking Web site or company, and explain its key resources.
6. Explain to the vice president what strategy recommendations the company should offer before implementing the social networking Web site.

Minimum word count required: 1,000

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In order to fully prepare the presentation, strategic resources are necessary to obtain before starting your social networking Web site. A memo is necessary to outline the key resources and explain their linkage to competitiveness.
Prepare a memo outlining the key resources of a social networking Web site (Facebook). In the memo, you must also explain how the key resources are linked to competitiveness. Additionally, you must address the following in your memo:
TO: Mr. Kenneth McPherson,
FROM: Mr. XYZ
Date: April 11, 2010
SUBJECT: Key resources that are related to competitiveness.
The key resources that are required for a social networking Web site are human resources, server infrastructure, and finances.
In particular there is a need for commitment from the top to the launching of the social networking website. In addition, there is a need for knowledge related to social networking website that is required for becoming competitive. Most importantly, there should be adequate finances to launch the social networking website in a competitive manner. and finally there should be entrepreneurship to launch a new social networking website is a successful manner.
1. Discuss the role of resources and capabilities in strategy formulation.
There is an important role played by resources and capabilities in strategy formation. The strategy can be either differentiation strategy or it can be cost leadership. In case of social networking website the membership for users has to be free. The income will be generated through banner advertisements, referral marketing, and casual games. First if the human resources are highly competitive, technically expert, and are capable of generating new features a differentiation strategy can be developed. Further, if the server infrastructure of the social networking website is strong and outages can be avoided, the social networking website can differentiate on the basis of reliability. further, if the financial resources of the social networking ...

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