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Describe the advantages and disadvantages of the internal an

Describe the advantages and disadvantages of the internal and external SWOT analysis to include identifying its limitations using around 200 words. Include two sources to reference further information.

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The internal SWOT analysis allows companies to analyze where their strengths and weaknesses are. Companies can then begin strategic planning that will allow change for the weak areas, and the identified threats. It also gives the company the advantage of seeing where the opportunities are, so they can begin planning how to take advantage of the opportunities that would ideally lead to creating a competitive advantage. The main disadvantage is that it covers very broad areas. If many small factors are contributing to a ...

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Describe the advantages and disadvantages of the internal and external SWOT analysis to include identifying its limitations using around 200 words. Include two sources to reference further information.

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