The vice president of my company, Funder Mifflin, Inc., has contacted me regarding the new social networking website. He wants me to prepare for a big presentation. For this, I will have to understand the importance of examining the external environments of an industry. He also explained that the job requires me to prepare a memo for him on macrolevel factors in an external environment and how they could have (or already have) impacted the structure of the online social networking industry in the global marketplace. Explain the connection between the macrolevel factors and political, economic, social and technological origins. How could each (political, economic, social and/or technological) origin mold the industry in the future? Evaluate Porter's 5 forces of competition and discuss and explain how macrolevel factors could change the specific aspects of Porter's forces of competition.
Lastly, give an opinion of the macrolevel factors that impact the structure of the online social networking industry the most.
Consider that sources of change may contribute to the external environment (Plunkett, Allen & Attner, 2012, p. 261). Some of the macrolevel factors in an external environment that could have (or already have) impacted the structure of the online social networking industry in the global marketplace that you may want to analyze could be for example, what is the government position on social media and technology? In economies that are centrally planned such as China, Russia and Cuba, the internet is ...
Macrolevel factors are examined. The impacts of the structure on the online social networking industries are examined.