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Avon Marketing concepts: factors to consider in entering the international markets

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What factors in Avon's micro environment and forces in the macro environment have been important in shaping its marketing strategies and what micro environmental and macro environmental factors should Avon consider as they enter international markets?

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Solution Summary

In a 386 word solution, the response lists macro and micro environmental factors that Avon should consider.

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AVON "The Company for Women" www.avon.com

What actors in Avon's microenvironment and forces in the macro environment have been important in shaping its marketing strategies?

AVON shaping its marketing strategy offers the wide variety of products and services:
Cosmetics (cream, lipsticks, eyeliners, shampoo, etc.)
Wellness Products (nutritional supplements, slimwell, fitness and stress relief products)
Jewelry and Accessories (earrings, rings, purses, etc.)
Inspiration treasures (books, music, video, etc.)
Walk for breast cancer (fund for cancer cure development)

The target market ...

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