Share
Explore BrainMass

decision-makers

How can a decision maker identify strategic factors in the international's external environment?

Solution Preview

The response addresses the queries posted in 446 words with references.

// In this paper we will discuss the strategic factors in the international external environment. A decision maker can identify these factors through PEST (Political, Economic, Social-Cultural and technological environment) analysis of marketing environment, which are briefly described in this paper.//

A decision maker can identify strategic factors in international external environment through PEST analysis (macro analysis), competition (competitor), customer behavior including needs, wants and desires of the customer, industry outlook (local, global, national and 5forces), demographics (the change populations, there density, etc.), political movements, social environment and economy ...

Solution Summary

The expert determines how can a decision maker identify strategic factors in the international's external environment. The response addresses the queries posted in 446 words with references.

$2.19