What external factors or macro factors impact consumer buying decisions?
Please cite sources.© BrainMass Inc. brainmass.com October 9, 2019, 9:21 pm ad1c9bdddf
See attached Pdf has some good information.
The marketing environment can be examined at two levels:
? the macro environment - this includes economic, social, cultural, political & legal, physical and technological forces which shape the nature ...
The solution includes a link to a scholarly source for buyer behavior, and also summarizes the effects in the macro and micro environment.