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Buyer Behavior: What external factors or macro factors impact consumer buying decisions?

What external factors or macro factors impact consumer buying decisions?

Please cite sources.

Solution Preview

See attached Pdf has some good information.

The marketing environment can be examined at two levels:

? the macro environment - this includes economic, social, cultural, political & legal, physical and technological forces which shape the nature ...

Solution Summary

The solution includes a link to a scholarly source for buyer behavior, and also summarizes the effects in the macro and micro environment.

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