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Buyer Behavior: What external factors or macro factors impact consumer buying decisions?

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What external factors or macro factors impact consumer buying decisions?

Please cite sources.

© BrainMass Inc. brainmass.com September 26, 2018, 3:00 am ad1c9bdddf - https://brainmass.com/business/marketing/buyer-behavior-what-external-factors-or-macro-factors-impact-consumer-buying-decisions-181733

Solution Preview

See attached Pdf has some good information.

The marketing environment can be examined at two levels:

? the macro environment - this includes economic, social, cultural, political & legal, physical and technological forces which shape the nature ...

Solution Summary

The solution includes a link to a scholarly source for buyer behavior, and also summarizes the effects in the macro and micro environment.

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