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    Buyer Behavior: What external factors or macro factors impact consumer buying decisions?

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    What external factors or macro factors impact consumer buying decisions?

    Please cite sources.

    © BrainMass Inc. brainmass.com October 9, 2019, 9:21 pm ad1c9bdddf
    https://brainmass.com/business/marketing/buyer-behavior-what-external-factors-or-macro-factors-impact-consumer-buying-decisions-181733

    Solution Preview

    See attached Pdf has some good information.

    The marketing environment can be examined at two levels:

    ? the macro environment - this includes economic, social, cultural, political & legal, physical and technological forces which shape the nature ...

    Solution Summary

    The solution includes a link to a scholarly source for buyer behavior, and also summarizes the effects in the macro and micro environment.

    $2.19