Purchase Solution

Buyer Behavior: What external factors or macro factors impact consumer buying decisions?

Not what you're looking for?

Ask Custom Question

What external factors or macro factors impact consumer buying decisions?

Please cite sources.

Purchase this Solution
Solution Summary

The solution includes a link to a scholarly source for buyer behavior, and also summarizes the effects in the macro and micro environment.

Solution Preview

See attached Pdf has some good information.

The marketing environment can be examined at two levels:

? the macro environment - this includes economic, social, cultural, political & legal, physical and technological forces which shape the nature ...

Purchase this Solution
Free BrainMass Quizzes
Situational Leadership

This quiz will help you better understand Situational Leadership and its theories.

Team Development Strategies

This quiz will assess your knowledge of team-building processes, learning styles, and leadership methods. Team development is essential to creating and maintaining high performing teams.

Cost Concepts: Analyzing Costs in Managerial Accounting

This quiz gives students the opportunity to assess their knowledge of cost concepts used in managerial accounting such as opportunity costs, marginal costs, relevant costs and the benefits and relationships that derive from them.

MS Word 2010-Tricky Features

These questions are based on features of the previous word versions that were easy to figure out, but now seem more hidden to me.

Understanding Management

This quiz will help you understand the dimensions of employee diversity as well as how to manage a culturally diverse workforce.

View More Free Quizzes
Related BrainMass Solutions

  • Evaluation of Consumer Behavior

    External Factors or Macro Factors that Affect Consumer's Behavior Consumer behavior is a very complex process, as it involves not only the economic factors but also the emotional factors so it very necessary for businessmen's to study the consumer

  • Consumer Behavior & Marketing - Culture & Religion

    What is the impact of religion on consumer behavior in today's market? It is important to realize that consumer behavior is very much influenced by cultural factors including, but not limited to buyer culture, subculture, and social class.

  • Marketing Plan Potentials for Global Environments

    o Evaluate the market potential of targeted buyer and consumer segments. 729 words, four references o Analyze of the various types of buyers in the international marketplace and the factors that influence their purchasing decisions.

  • Internal Influences

    292658 Internal Influences What are two examples of internal influences on consumer behavior and two examples of external influences on consumer behavior? How do these influences impact marketing strategies?

  • Organizational Buying Decisions

    Consumer buying decisions are influenced by many factors, both internal and external, in the health care industry.

  • Describing 'Consumer Buying Decisions'

    Based on what I have learned in this class and in other classes, consumer buying decisions are the processes or procedures that a consumer undertakes before deciding on what to buy, and the factors that affect such processes.

  • Social and environmental issues affect buyer behavior

    382248 Social & Environmental Issues that Affect Buyer Behavior Describe your experiences or observations with how social and environmental issues affect buyer behavior through the determination of environmental factors influencing the behavior of consumers

  • Five Key Changes in the Buyer Behavior Function

    186355 Five Key Changes in the Buyer Behavior Function What are the five key changes you foresee occurring in the buyer behavior function of marketing over the next 5-10 years?

  • Consumer Characteristics and Marketing Strategy

    140080 Consumer Characteristics and Marketing Strategy How does the type of buyer or consumer impact marketing strategy? Are there characteristics of buyers and factors that influence their purchasing decision.

View More Related Solutions