Explore BrainMass
Share

Buyer Behavior: What external factors or macro factors impact consumer buying decisions?

What external factors or macro factors impact consumer buying decisions?

Please cite sources.

© BrainMass Inc. brainmass.com July 17, 2018, 2:12 am ad1c9bdddf

Solution Preview

See attached Pdf has some good information.

The marketing environment can be examined at two levels:

? the macro environment - this includes economic, social, cultural, political & legal, physical and technological forces which shape the nature ...

Solution Summary

The solution includes a link to a scholarly source for buyer behavior, and also summarizes the effects in the macro and micro environment.

$2.19