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Five Key Changes in the Buyer Behavior Function

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What are the five key changes you foresee occurring in the buyer behavior function of marketing over the next 5-10 years?

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Solution Summary

This discusses the five key changes in buyer behavior function of marketing over the next 5-10 years. A reference is given.

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Consumer buying behavior depends on so many factors like psychological, cultural, attitude, marketing inputs, etc. Though one can't predict accurately the changes that would occur in the coming times one could surely foresee a few.

Globalization would come to play a major role in the coming years. It would lead to easy movement of goods and people all across. India is a nation with diverse cultural and in the coming years there is bound to be more western influence. With more international brand exposure, there would be more choices for the consumer. The cultural and economy shifts would influence the buying behavior of the ...

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