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Article: Social and Environmental Issues Affect Buyer Behavior

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Look up and review an interesting and stimulating reference article or company story referenced about social and environmental issues affect buyer behavior.
Write an abstract to describe the key points of the article or story and describe how the points made in the article pertain to your company or a company that you are familiar with, describing the impact or potential impact, implications, implementation and objectives.

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The solution discusses an article about social and environmental issues affecting buying behavior.

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The article by Stanley, Lassonde & Weiss (1996) offers an overview of the changes in consumer behavior brought about by environmental issues, over the past three decades. In the article, the authors discuss the beginning of consumer behavior influenced by environmental issues in the 1970's. They provide the example of consumers choosing phosphate-free detergents, to address problems with polluted waters. Water pollution was a huge environmental issue in the 1970's as more ...

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Beatrice Martino, MEd
Education
  • MEd, Jones International University
  • BSc, DeVry University
  • MPH, Walden University
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