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Marketing Decission

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I need assistance with the following:

1. Explain how a buyer's characteristics will influence consumer buying behavior.

Next, let us apply what we have learned. Choose a typical product that you purchase often. (Examples: tissues, salad dressing, wine, tools, clothing, toys). Select three brands of the chosen product. Research those brands by doing a search of the brand's web site and the AIU Library online databases for the brand and its marketing strategy.

2. Describe how each brand targets a certain segment of the consumer population (income, education, region, culture) by using specific features, packaging, pricing, advertising messages and selling channels (retail stores, catalogs, Web sites) to reach these segments. Identify the primary features/attribute of each brand used to attract consumers.

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I need assistance with the following:

1. Explain how a buyer's characteristics will influence consumer buying behavior.
Buyer characteristic will influence consumer buying in several ways. First, we consider the characteristic of income, a rich person will buy a high-priced product but a low income consumer cannot buy one. Second, the age, attitude towards the produce, the sociological and psychological needs of the buyer each affect his behavior. Finally, the cultural background, the external climatic conditions and the level of education also affect the buyer behavior.
Next, let us apply what we have learned. Choose a typical product that you purchase often. (Examples: tissues, salad dressing, wine, tools, clothing, toys). Select three brands of the chosen product. Research those brands by doing a search of the brand's web site and the AIU Library online databases for the brand and its marketing ...

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