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Nonconscious influences on consumer judgment and buyer behavior

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Write a summary of the attached article. Critically examine the influences on buyer behavior.

Article: Losing Consciousness: Automatic Influences on Consumer Judgment, Behavior, and Motivation - John A Bargh

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Article Summary

The article is related to the study of consumer behavior. It describes that most of the consumer judgments and behavior occurs without the conscious awareness. The main objective of article is to define the extent at which people are aware and in control of the reasons, while determining their purchasing and consumption behavior. The study shows there is non-conscious influence on the buying behavior of the customers. The article also explains recent development in non-conscious research in social cognition related to ...

Solution Summary

Nonconscious influences on consumer judgment and buyer behavior are examined. A summary is provided for the article. The article Losing Consciousness: Automatic Influences on Consumer Judgment, Behavior, and Motivation by John A Bargh is examined.

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