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Marketing Plan Potentials for Global Environments

Utilize Starbucks/ United Kingdom

I need help with writing a detailed outline of the first portion of my International Marketing Plan. Organize your analysis according to these section

o Analyze of the various types of buyers in the international marketplace and the factors that influence their purchasing decisions.

o Identify potential target markets in a global environment.

o Evaluate the market potential of targeted buyer and consumer segments.

729 words, four references

Solution Preview

o Analyze of the various types of buyers in the international marketplace and the factors that influence their purchasing decisions.

The different types of buyers and consumers are combined within several major categories, the consumer market and the business market. Amid these two major categories, the consumer/buyer market is comprised of individuals and households that purchase "goods and services for personal consumption," whereas the business market encompasses organizational entities that purchase goods and services for the "use in the production of other products and services or for the purpose of reselling or renting them to others at a profit."

Business markets possess a smaller amount of large buyers, unlike the consumer market, and whose consuming traits are "more geographically concentrated." Dependent on the type of buyer and consumer, characteristics through decision processes may differ. For instance, the consumer market's behavior is "influenced by four key sets of buyer characteristics: cultural, social, personal and psychological." Culture, is defined by social class and group wants and behaviors; social, incorporates the factors of influences by family and small groups that determine ideal brands and products; personal adopts the different age groups and lifestyles, and psychological, ...

Solution Summary

The market plan potentials for global environments are examined.

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