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What marketing considerations do you need to understand as you evolve from a domestic supplier or international distributor to a fully integrated global company? Is it an easy transition or does it demand restructuring of your market functions?

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What marketing considerations do you need to understand as you evolve from a domestic supplier or international distributor to a fully integrated global company? Is it an easy transition or does it demand restructuring of your market functions?

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Some of the most important marketing considerations include:

1) Strong understanding of peculiar cultural characteristics, business practices, customs and localized marketing strategies for ...

Solution provided by:
Sheetal Jain, PGDM
Education
  • BComm, University of Delhi
  • Post Graduate Diploma in Management (Equivalent to MBA), All India Management Association
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