Purchase Solution

High Technology Marketing in non-technological environments

Not what you're looking for?

Ask Custom Question

What are some considerations in marketing a high-technology product that are significantly different from marketing in non-technological environments, and how are these considerations impacting organizational response?

Purchase this Solution
Solution Summary

639 words, APA

Solution Preview

The response addresses the queries posted in 759 words with references.

//Before scripting about the 'high technology marketing in non-technological environments', we will discuss about the main considerations for the high- tech products. Then, we will discuss about the comparison of customer focus and managerial focus considerations.//

Introduction

Both technological and market conditions are speedily changing with the dynamic environment. High tech products involve greater customer education and more product information and knowledge as they are more complex. Firms that producing high tech products, target market is a critical factor for them. Balancing product features and customer requirements is the main task.

High-Tech Products in non-technological environments

High technological products involve innovations, advancement and unique features that aid ease of operations. This benefits customers and attracts them towards high tech products. Customers focus on features of the product and value of the product in terms of satisfaction. The high-tech marketer should be familiar with the customer's problems. (Moore, 1999)

Customer Focus versus Managerial Focus

Customer Focus

Managerial Focus

Features

Design

Consequences, values

Cost

Ease of operation

Ease of production

Unique qualities

Unique technologies ...

Solution provided by:
Ashish Sharma, MBA (IP)
Education
  • MBA (IP), International Center for Internationa Business
  • BBA, University of Rajasthan
Recent Feedback
  • "Thank You so much! "
  • "Always provide great help, I highly recommend Mr. Sharma over others, thanks again. "
  • "great job. I will need another help from you. "
  • "first class!"
  • "Thank you for your great notes. Will you be willing to help me with one more assignment? "
Purchase this Solution
Free BrainMass Quizzes
Operations Management

This quiz tests a student's knowledge about Operations Management

Lean your Process

This quiz will help you understand the basic concepts of Lean.

Balance Sheet

The Fundamental Classified Balance Sheet. What to know to make it easy.

Social Media: Pinterest

This quiz introduces basic concepts of Pinterest social media

Academic Reading and Writing: Critical Thinking

Importance of Critical Thinking

View More Free Quizzes
Related BrainMass Solutions

  • ENVIRONMENTAL SCAN/ECONOMIC SCAN ANALYSIS/STRATEGIC PLAN

    (3) Technological- Progression in technology has a direct influence on economic growth and businesses that do not keep up with technological advancement.

  • Environments Shape Organizations

    How the technological aspects of the corporation affect the environment a. The change in supply rates in the market environment due to the high productivity rates (Katz, et all 2010). b.

  • Business Analysis: Different Macro-Environments

    iv) Technological environment/factors - new technologies create new products and new processes. MP3 players, computer games, online gambling and high definition TVs are all new markets created by technological advances.

  • Marketing Environment Comparisons

    In contrast, in the USA, there is high international competition due to free markets. 4. Technological Factors Technology is referred as the use of scientific knowledge and tools to solve specific problem and perform tasks efficiently.

  • The importance of technology within correctional environments

    586278 The Importance of Technology within Correctional Environments What are the technological functions within correctional environments? How do technological functions relate to security and management functions within correctional environments?

  • Eastman Kodak

    This is the result of changes in the technological environment. The changes in the social environment have impacted the business of Kodak. The younger generation has taken to digital cameras and is familiar with computer technology.

  • High technology personnel, rapid response support, structure

    322309 High technology personnel, rapid response support, structure Apple Computers Inc. 1. What is Apple's special characteristics of high-technology personnel? 2. What is Apple's Technological support rapid response to business demands?

  • Strategic Planning

    But in the same industry the firm that is positioned as high value for money must have access to resources that help it get cost advantage. From a different perspective resources typically refer to land, labor, capital, and technology.

  • Firms with a non-customer centric approach

    & Purinton, E.F. (1998).Marketing high tech products: Lessons in customer focus from the marketplace.

View More Related Solutions