Eastman Kodak

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Will Eastman Kodak under the leadership of CEO Perez succeed to manage its new environment?
Will Eastman Kodak under the leadership of CEO Perez succeed to manage its new environment?

As you may know, Eastman Kodak has been losing its market, as photography underwent revolutionary technological changes. In this case, I am examining how Eastman Kodak has been adapting and even diversifying to other markets.

I need to know the following information to help me with this case:

?Visit the Kodak Eastman and learn as much as you can from their website, including their mission statement
The mission of Kodak according to the company website is to derive competitive advantage through delivering differentiated, cost-effective solutions including consumables, hardware, software, systems and services quickly and with flawless quality. The mission is to sustain Kodak as the world class leader in imaging.

?Then read the following articles about Eastman Kodak as well as conduct additional research.
currently, Kodak's strategy is related to its business of producing and selling digital and traditional imaging. Kodak develops makes and sell traditional and digital imaging products, services and solutions for consumers. .Presently, the work of Kodak related to digital technology is increasing. The company has strived to maintain the high quality of traditional photography. The business environment that Kodak faces now is that of increasing use and marketing of digital photography.

?Please make sure to perform the analysis of the environment applying Porter's Five Forces Model.
Applying Porter's Five Forces Model to the environment of Kodak, the force of substitution affected Kodak very strongly. Digital photography threatened to substitute traditional photography in several segments. The real threat of substitution is that digital imaging industry is rapidly replacing film-based photography. The threat of new entrants that is threatening Kodak is the spate of camera phones. The technology has so been perfected that these "entrants" pose a severe threat to the digital imaging industry and Kodak in particular. Similarly, barriers to entry have posed severe problems for Kodak. Kodak attempted to enter the instant photography market but in 1975 it was denied entry into the market by Polaroid that used patents and proprietary knowledge to keep out Kodak. The industry ...