Considerations for Globalization
Not what you're looking for?
1) What are some of the structural, leadership, and cultural considerations that need to be included in the strategy implementation for a global organization?
2) How does the nature of marketing change for a global venture or product? What unique challenges face the global marketer? Elaborate on your answer.
Purchase this Solution
Solution Summary
This solution addresses two distinct considerations for globalization of an organization. The first addresses the various structural concerns involved in global expansion. the second involves marketing considerations in a global environment.
Solution Preview
1.
Structural considerations that must be included in a global implementation strategy include supply chain activities, distributions channels and the availability of talent or labor, which is suitable for the specific organization. Some cultures or regions may not have enough suitable workers, for a specific trade or manufacturing process, like engineering, while others will have an overabundance. Some regions may not have well developed channels for distribution of products and services, which may require investment in infrastructure. Leadership is another challenge, in that leaders in different regions of the globe must possess an awareness of culture in the specific locations. Otherwise, they may not ...
Education
- MEd, Jones International University
- BSc, DeVry University
- MPH, Walden University
Recent Feedback
- "Thank you so much!"
- "Great work"
- "thanks for the information"
- "Thanks for the information"
- "Excellent Work, very well-written, clear and concise."
Purchase this Solution
Free BrainMass Quizzes
Lean your Process
This quiz will help you understand the basic concepts of Lean.
Marketing Research and Forecasting
The following quiz will assess your ability to identify steps in the marketing research process. Understanding this information will provide fundamental knowledge related to marketing research.
Production and cost theory
Understanding production and cost phenomena will permit firms to make wise decisions concerning output volume.
Employee Orientation
Test your knowledge of employee orientation with this fun and informative quiz. This quiz is meant for beginner and advanced students as well as professionals already working in the HR field.
Understanding Management
This quiz will help you understand the dimensions of employee diversity as well as how to manage a culturally diverse workforce.