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Costco Description and SWOT Analysis

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Strengths, weaknesses, opportunities, and threats (SWOT) are critical components of a marketing plan. For this assignment, you will build a marketing plan for an organization, product, or service of your choice.
Begin by selecting an organization, product, or service for your marketing plan and complete the following:
• Describe the organization, product, or service that you selected for this assignment.
• Using the SWOT analysis, evaluate your market and future competition for your selection.
• Provide your recommendations for benchmarking and creating a competitive advantage based on your analysis.

Please look into a small diner type of business. For example, one in Costco or Sam's Club with a limited menu.

Thank You

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Solution Summary

A description of Costco is provided. Costco SWOT analysis (strengths, weaknesses, opportunities, threats) is given. The recommendations for Costco is given. The solution is 360 words with 2 non-APA references.

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Costco Wholesale Corporation is one of the biggest retail organizations worldwide. The firm depends on the consumer purchasing capabilities. The company aims to maintain its good consumer perception to sustain itself against its competitors. The competitive edge of this company over its rivals is its affordable quality goods and services.
Internal Forces:
Among the strengths of Costco are the following: very low prices, good service, high revenues, high sales volume, high operating efficiency with ...

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