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Global versus International Marketing

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We currently operate in a business environment driven by technology and trade agreements that provide companies access to multiple environments. The marketing discipline has been forced to evolve and adapt to this environment. Companies still need to apply marketing planning discipline to be successful in their chosen markets. But different approaches are available to them. With this in mind, discuss the differences between international marketing and global marketing.

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International marketing is that of targeting a specific set of countries. For example, a person will use the Internet, especially using a social networking site, such as Facebook to target specific individuals within a given country. They are at that point targeting a specific part of the world. This is where one gets the term "international ...

Solution Summary

THis solution discussed international and global marketing differences.