Explore BrainMass

Explore BrainMass

    Global versus International Marketing

    Not what you're looking for? Search our solutions OR ask your own Custom question.

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    I need help with this question:

    We currently operate in a business environment driven by technology and trade agreements that provide companies access to multiple environments. The marketing discipline has been forced to evolve and adapt to this environment. Companies still need to apply marketing planning discipline to be successful in their chosen markets. But different approaches are available to them. With this in mind, discuss the differences between international marketing and global marketing.

    © BrainMass Inc. brainmass.com December 24, 2021, 10:29 pm ad1c9bdddf

    Solution Preview

    International marketing is that of targeting a specific set of countries. For example, a person will use the Internet, especially using a social networking site, such as Facebook to target specific individuals within a given country. They are at that point targeting a specific part of the world. This is where one gets the term "international ...

    Solution Summary

    THis solution discussed international and global marketing differences.