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Coca-Cola Environmental factors domest/international markets

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Select an organization (Coca-Cola) that conducts both domestic and global marketing.
Write a paper in which you identify the environmental factors that affect global and domestic marketing decisions. In your paper be sure to address the following as they relate to the organization's marketing decisions:

o Analyze the influence of global economic interdependence and the impact of trade practices and agreements.
o Examine the importance of demographics and physical infrastructure.
o Analyze the influence of cultural differences
o Examine the importance of social responsibility and ethic versus legal obligations.
o Analyze the effect of political systems and the influence of international relations.
o Analyze the influence of the Foreign Corrupt Practices Act, as well as the influence of local, national and international legislation.
o Explain the impact of technology.
o Format according to APA standards.

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Solution Summary

Solution provides direction for addressing the environmental factors for Coca-Cola, in both domestic and global marketing issues. These include analyzing the influence of global economic interdependence and impact of trade pratices and agreements, examining the importance of demographics, physical infrastructure, and cultural differences, analyzing the effect or influence of political systems, international relations, Foreign Corrupt Practices Act, local, national and international legislation, and the impact of technology. THIS IS NOT A SAMPLE PAPER.

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Coca-Cola is an excellent company for this assignment. It has both domestic and global markets to draw from and large ones at that. Let's address the bulleted list in the assignment. This provides direction in research and begins the body of your paper. You can go any direction you wish from there.

a.) Be sure to look up the SEC filings on Coca-Cola. There should be lots of market share information there to make use of. Choose three major countries to include in the global market, such as China, Japan, and Germany. That will help to limit what info you need to find. Choose your countries based on who has the ...

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