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Products Going International

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Since not all companies "go international" by exporting, using contracts, and investing in other markets, how does a company's product influence the process of going international?

What are some examples that would help explain and illustrate this?

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Solution Summary

200 words of notes and references are exemplified in order to ascertain how a company's product influence the process of going international or global.

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As you briefly assess how does a company's product influence the process of going international, I feel that some factors to consider reflect how the product aligns with the consumer's cultural values, needs, tastes and lifestyle preference. For example, straight hair is an important cultural value for Japanese women, so hair products that offer sleek, defrizzing, and straightening enhancement ...

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  • MA, Slippery Rock University
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