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Issues in International Marketing

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What type of political and cultural issues should one consider when developing an international marketing strategy? (Please explain thoroughly)

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181 words on cultural and political considerations to remember when drafting a marketign strategy that will go beyond your home country.

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When developing an international marketing strategy, one has to be very careful in keeping in mind the political and cultural sensitivity of the people of the country or the region where the firm is going to export its products to. For example, if a food processing ...

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