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This post addresses international marketing management.

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Identify the three major ways a company can manage its international marketing.

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The solution explains three major ways that a company can manage its international marketing.

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Three major ways that companies can manage their international marketing:

1. One of the main that companies manage international marketing is to only have the executives or senior managers handle the international marketing functions. By doing so, the control of all international marketing stays at the very top of the company. All duties, oversight, and ...

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