France Expansion
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ABC, Inc.'s executive management team has decided to market the organization's top-selling product to France. As the marketing manager for ABC, Inc., prepare a 1,000 word paper in which you analyze the various international marketing research methodologies and resources available to you for your selected country. In your analysis be sure to address the following:
1. State the objectives of your research.
2. Select the appropriate international marketing research methodologies (e.g., surveys, focus groups, existing databases) and resources that you would use in creating a marketing campaign for ABC, Inc. in your selected country.
3. Justify your selections.
Please properly cite your sources in your paper.
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Solution Summary
The solution discusses expanding ABC company into France.
Education
- Master of Business Administration, University of Phoenix
- Bachelor of Science in Paralegal Studies, Kaplan College
- Business Diploma, Katharine Gibbs Business College for Women
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