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Carrefour: Case analysis

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Please do a quick assessment of this case and let me know what recommendation you may suggest that would help Carrefour regain their focus in their domestic market and continue to grow internationally.

2-3 paragraphs is fine. I need this soon. Thanks!

© BrainMass Inc. brainmass.com September 22, 2018, 3:29 pm ad1c9bdddf - https://brainmass.com/business/international-business-management/carrefour-case-analysis-595051

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Carrefour's issue is two-pronged: one, how to regain its domestic market focus, and two, how to continue growing internationally. This issue is the result of decades-long 'neglect' of the home market, France, in favor of Carrefour's aggressive international expansion. As its home base, what happens to its France operations is very important since investors can ...

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Carrefour: Case analysis

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