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    offshore outsourcing decisions

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    1.What criteria should company management consider when making offshore outsourcing decisions?
    2.What are the advantages and disadvantages of using licensing as a market entry strategy? Give examples of companies from two different countries that use licensing as a global marketing strategy.
    3.What is meant by the phrase global strategic partnership? In what ways does this form of market entry strategy differ from more traditional forms such as joint ventures?

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    Solution Preview

    The response addresses the queries posted in 466 words with references.

    // This section deals with the offshore outsourcing decisions. Criteria that should be taken into account before outsourcing decision are also focused in it. //

    Offshore outsourcing decision is the key strategic decision taken by the firm to reduce the cost. The various criteria that the company should consider before making offshore outsourcing decisions are return on investment, risk associated, technological advances, qualified manpower requirement, impact on core competency areas, customer service delivery areas, effect on the economies of scale due to modified manufacturing process, etc. The company has to consider all the factors with utmost care and concern. All such criteria should be ranked in order of priority. Outsourcing is not the solution to ...

    Solution Summary

    The response addresses the queries posted in 466 words with references.