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Consumer Motivation

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How are consumers motivated to act? Using the text and/or additional articles from the Ashford online library, discuss a minimum of two motivational theories and evaluate the implication upon consumer behavior.

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Hi,

How are consumers motivated to act? Using the text and/or additional articles from the Ashford online library, discuss a minimum of two motivational theories and evaluate the implication upon consumer behavior. Support your position in a minimum of 200 words.

Motives influence consumers and guide their actions. It influences their behavior to buy certain products and service not the other. Motive plays an important role in consumer's perception and learning process. Consumer's needs & desires are innumerable. The buyer has his own plans and motives about realizing these needs &desires. It is the prime task of a marketer to get close to the buyer and understand his need-structure & priorities in order to ...

Solution Summary

This solution analyzes consumer behaviour and using Maslow's hierarchy of needs and McClelland's trio of needs.

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