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Psychological processes in consumer behavior

1. What are the key psychological processes influencing consumer behavior?

2. Choose one and provide an in-depth analysis of how that process is relevant to consumer behavior. Make sure to utilize academic and industry research while answering this question.

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RESPONSE:

1. What are the key psychological processes influencing consumer behavior?

The key psychological factors influencing consumer behavior include motivation, perception, skills and knowledge (learning), personality and attitudes and style of life (Brown 2006, as cited by Stávková, Stejskal & Toufarová, 2008, http://journals.uzpi.cz/uniqueFiles/01585.pdf)). Expanding on each of these factors, Stávková, Stejskal & Toufarová (2008) reports (the following points are verbatim):

? Perception means the adaption of reality. The process of selection, processing and interpretation of input data from the environment to make them purposeful (Brown 2006, as cited by Stávková, Stejskal & Toufarová, 2008, http://journals.uzpi.cz/uniqueFiles/01585.pdf)

? Personality is created by inner characteristics and by behavior. This ...

Solution Summary

Discusses the key psychological processes influencing consumer behavior, and then looks at one of these processes as it relevant to consumer behavior. References are provided.

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