Effect of Psychological Noise on Consumer Behavior
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Identify and evaluate the effect of psychological noise on consumer behavior. Determine strategies a marketer might use in order to overcome psychological noise. Support your position.
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Solution Summary
The solution takes a brief but clear look at what psychological noise is and how to avoid it in marketing. 309 words with references.
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Psychological noise affects communications by impairing reception of the message. It is an internal noise which affects the effective communication by affecting the mental ability to interpret the message. Factors which cause psychological noises are communicator's biases, feelings and prejudices towards a person for message such as competing advertisement messages or distracting thoughts, preconceived notion etc.
Psychological noises affect consumer behavior for instance if consumer faces difficulty in interpretation of advertisement message, his behavior will be highly affected towards that product or service. Therefore marketer must ensure to ...
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