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What are the various segmentation criteria that must be considered for target market selection? Which one of the market segmentation criteria is most difficult to identify and measure? As part of your response, consider the characteristics of buyers and the factors that influence their purchasing decision.

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There are a great deal of factors which marketers can consider, when segmenting a market. The underlying theme is that you want to divide customers based on their needs, so that you can later rank them in terms of attractiveness. Some of the criteria for ...

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One paragraph (no references) responds for you.

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