What are the various segmentation criteria that must be considered for target market selection? Which one of the market segmentation criteria is most difficult to identify and measure? As part of your response, consider the characteristics of buyers and the factors that influence their purchasing decision.

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  I need to also identify the segmentation criteria that will impact my target market selection. c. Describe the organizational buyers and consumers of my product and, d. Factors that influence their purchasing decisions. e.

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  Even more important to identify may be the commonalities between these same customers, and the characteristics that seem to be present for most or all of them.

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  Example 2: Behavioral bases for market segmentation Behavioral bases for market segmentation are generally more difficult to measure than descriptive bases, but they are often considered to be more powerful determinants of consumer purchases.

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