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    Factors in Consumer Purchasing Decisions

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    What are some factors that influence consumer purchasing decisions? Which do you believe are most important?
    What are some ways markets can be segmented?
    How do firms decide which market segments to target?

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    Solution Preview

    Some of the factors that affect consumer purchasing decisions are product price, product quality, reputation/good of the brand, consumer needs and preferences, economic conditions, cultural factors, social factors such as group, family and other personal factors such as age, lifestyle, economic status, etc.

    One of the most important factors that consumer's purchasing decision is the consumer's individual need and preference. ...

    Solution Summary

    Factors in consumer purchasing decisions; segmented markets, target segments

    This solution discusses factors that influence consumer purchasing decisions and which are most important in 254 words. It also discusses how markets can be segmented, and how firms decide which market segments to target. It provides brand specific examples and a helpful link.