Factors influencing consumer decisions
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What factors do you think influence whether consumers respond to a social marketing campaign to reduce drunken or other unsafe driving and how can you influence consumers' affect, cognitions and behavior?
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The factors influencing consumer decisions are determined.
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What factors influence consumer response rates?
- Location of the advertisement. If the advertisement is located in a highly trafficked area, then it can impact more people.
- Detail of the advertisement. If the message is clear and ...
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