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Marketing Ethics: Advertising and Target Marketing

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1. Distinguish between ethically acceptable means of influencing another and ethically improper means to influence another.

2. Explain two ways in which a consumer could be described as vulnerable. What factors might make a person vulnerable in each sense? What are the ethics of marketing to the vulnerable?

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Discussing marketing ethics.

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1. Distinguish between ethically acceptable means of influencing another and ethically improper means to influence another.

Influence, altogether is a very powerful concept. The ability to influence individuals involves having a certain degree of power over that person that can cause her to behave in a manner that you want her to behave. One of the areas in which this type of power can be demonstrated is in the area of marketing, since companies have the ability to appeal to our impulses to buy as long as they are able to influence the factors affecting our decision to make the purchase. With that said, ethically acceptable means of influencing another are means that are not only legal, but that also do not violate anyone's ...

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Carmel Philistin, MBA/HCM
Education
  • BA, Brooklyn College
  • MBA/HCM, Phoenix University
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