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Advertising plan - Three Badermans Statements

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Your Learning Team has been selected as the ad agency for Baderman Island, a fictitious company located in the list of Virtual Organizations.

Resources: Virtual Organization found on student website, Internet, University Library

Select one of the following target markets for Baderman Island:

- Family vacations

Obtain faculty approval for selected target market.

Identify the role of advertising and the influence of advertising on your selected target market based on the overall marketing plan objective. Must include References throughout the paper and complete on reference page. APA format

- The paper must include:

- Objectives statement
- Support statement
- Tone or brand character statement

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Solution Summary

Your Learning Team has been selected as the ad agency for Baderman Island, a fictitious company located in the list of Virtual Organizations.

Resources: Virtual Organization found on student website, Internet, University Library

Select one of the following target markets for Baderman Island:

- Family vacations

Obtain faculty approval for selected target market.

Identify the role of advertising and the influence of advertising on your selected target market based on the overall marketing plan objective. Must include References throughout the paper and complete on reference page. APA format

- The paper must include:

- Objectives statement
- Support statement
- Tone or brand character statement

Solution Preview

Here is help/guidance with each part of your project.

We need to identify the role and influence of advertising on the target market, which is based on the overall marketing plan objective.

We are dealing with a family vacation island, so our marketing strategies need to focus on the attractions on the island.

Here is a sample marketing objective statement that would be appropriate for this type of project:

Baderman Island is the perfect place for family vacations. We offer an economical, stress free getaway with entertainment for the entire family. Our unique attractions include tours of the island, which is X years old. We also offer evening tours guided by moonlight, which are unique to our island.

Supporting statement:
Baderman Islands offers games and activities for children, as well as evening entertainment for our adult guests. Our top resorts also offer many complimentary luxury services. ...

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