Share
Explore BrainMass

Advertising Campaign

In the presentation, my part, I must present my part of the advertising plan that includes the following:

* The steps for finalizing the advertising process in outline format including the tasks, timeframes, and responsibilities for the production of the advertising - 300 or more words

* An analysis of the elements of your media plan and your rationale for what makes the plan effective - 300 0r more words

APA standards.

Solution Preview

In accordance with BrainMass rules this is not a completion of assignment or a paper but only guidance.
* The steps for finalizing the advertising process in outline format including the tasks, timeframes, and responsibilities for the production of the advertising - 300 or more words
The first step in finalizing the advertising process is to determine who the existing customers are and to define the target market. The responsibility for these tasks lies with the advertising manager/ product manager at the client's place whereas in the agency this step is carried out by the account executive. The time frame for these tasks is two weeks. The second step is to define exactly what the advertising seeks to sell. For example it might be self-improvement, or pleasure, or peace of mind. The intangible benefits of the service or product must be identified and clarified. The responsibility for this step is with the advertising/product manager with the client and the account executive with the agency. This step takes has a time from of two days. The third step is to determine the objectives of the advertising, these can be expanding the market share, launching a new product, or repositioning an existing product or ...

Solution Summary

Advertising Campaign is discussed in great detail in this solution.

$2.19