Advertising Campaign
Not what you're looking for?
In the presentation, my part, I must present my part of the advertising plan that includes the following:
* The steps for finalizing the advertising process in outline format including the tasks, timeframes, and responsibilities for the production of the advertising - 300 or more words
* An analysis of the elements of your media plan and your rationale for what makes the plan effective - 300 0r more words
APA standards.
Purchase this Solution
Solution Summary
Advertising Campaign is discussed in great detail in this solution.
Solution Preview
In accordance with BrainMass rules this is not a completion of assignment or a paper but only guidance.
* The steps for finalizing the advertising process in outline format including the tasks, timeframes, and responsibilities for the production of the advertising - 300 or more words
The first step in finalizing the advertising process is to determine who the existing customers are and to define the target market. The responsibility for these tasks lies with the advertising manager/ product manager at the client's place whereas in the agency this step is carried out by the account executive. The time frame for these tasks is two weeks. The second step is to define exactly what the advertising seeks to sell. For example it might be self-improvement, or pleasure, or peace of mind. The intangible benefits of the service or product must be identified and clarified. The responsibility for this step is with the advertising/product manager with the client and the account executive with the agency. This step takes has a time from of two days. The third step is to determine the objectives of the advertising, these can be expanding the market share, launching a new product, or repositioning an existing product or ...
Purchase this Solution
Free BrainMass Quizzes
SWOT
This quiz will test your understanding of the SWOT analysis, including terms, concepts, uses, advantages, and process.
Basic Social Media Concepts
The quiz will test your knowledge on basic social media concepts.
Writing Business Plans
This quiz will test your understanding of how to write good business plans, the usual components of a good plan, purposes, terms, and writing style tips.
Academic Reading and Writing: Critical Thinking
Importance of Critical Thinking
Cost Concepts: Analyzing Costs in Managerial Accounting
This quiz gives students the opportunity to assess their knowledge of cost concepts used in managerial accounting such as opportunity costs, marginal costs, relevant costs and the benefits and relationships that derive from them.