Explore BrainMass

Developing an Advertising Campaign: five important steps

Listen to the following story regarding an advertising that is popular today. http://www.apollolibrary.com/Library/ERR/goerr.aspx?frmCourse=1578&frmWeek=8

Describe, describe the steps a company must consider when developing their own advertising campaign, keeping some of the keys points of the story in mind.

Solution Preview

The response addresses the queries posted in 495 words with references.

// Advertising campaign has a vital role to play in the success of any company. So, before designing any Advertising Campaign it is necessary to have clarity on the steps that should be taken in its development. So here I am explaining the five important steps that should be taken into consideration in the development of an Advertising Campaign://

An advertising campaign is a serial publication of advertisement messages that have a common idea and theme, which constitute an integrated marketing communication (IMC). Advertising campaigns appear in various media over a particular period of time. The vital part of building an advertising campaign is deciding a campaign theme, as it determines the flavor for the individual advertisements and other forms of marketing communications that will be applied ...

Solution Summary

The response addresses the queries posted in 409 Words, APA Refences