Purchase Solution

Develop a plan for your advertising, creative, and media strategies

Not what you're looking for?

Ask Custom Question

Based upon the advertising objectives developed in your Learning Team Advertising Plan and Creative Brief, prepare a paper in which you develop a plan for your advertising, creative, and media strategies.

Creative strategies that you will adopt to develop your campaign.
A positioning statement for the campaign.

Be sure to properly cite your references using the APA format. Please provide all references necessary.

Purchase this Solution
Solution Summary

The expert develops a plan for advertising, creative, and media strategies.

Solution Preview

Creative Strategies

Creative strategy is the way to convey the message in attractive manner for developing the organizations' market as well as its reputation. Different creative strategies will be used to develop campaign (Anyanwu, 2009).
Creative Pyramid Strategy: It will follow five steps; these are as follow:

Attention: In this step of creativity, customer's psychological perception will be focused. A headline will be prepared according to the perception of customers. Creative ideas will be used to attract customer's attention (Foerster & Kreuz, 2007). In this manner, headlines, print media like newspaper, broadcasting media like radio, television, etc will be used for gaining the profit of customer's attention towards organization mind (Foerster & Kreuz, 2007).

Interest: In this step of creative pyramid strategy, creativity will be developed to increase customers' interest as well as maintain their ...

Purchase this Solution
Free BrainMass Quizzes
Situational Leadership

This quiz will help you better understand Situational Leadership and its theories.

Learning Lean

This quiz will help you understand the basic concepts of Lean.

Lean your Process

This quiz will help you understand the basic concepts of Lean.

Academic Reading and Writing: Critical Thinking

Importance of Critical Thinking

MS Word 2010-Tricky Features

These questions are based on features of the previous word versions that were easy to figure out, but now seem more hidden to me.

View More Free Quizzes
Related BrainMass Solutions

  • Developing a Creative Brief

    Best regards This solution helps develop a creative brief, which allows a marketer to determine the goals and objectives of the marketing and media plan.

  • Developing an Advertising Media Flowchart and Budget

    You are designing the media plan throughout the session for your client. Develop the advertising media flowchart and budget. This week you are organizing your client's advertising media schedule.

  • Advertising Campaign Presentation

    330308 Advertising Campaign Presentation Based on your Learning Team Advertising, Creative, and Media Strategies Paper prepare a Microsoft® PowerPoint® presentation with 3-4 slides from the two stars.

  • Product Luanch

    Develop a communications plan for gourmet olives launch, including both your domestic (Greece) and international markets is (Santiago, Chile). ?

  • Advertising Campaign

    , and responsibilities for the production of the advertising - 300 or more words * An analysis of the elements of your media plan and your rationale for what makes the plan effective - 300 0r more words APA standards.

  • Integrated Marketing Communications Plan and Presentation

    Streetwise marketing plan: winning strategies for every small business. USA: Adams Media. Folsom, B.W. & Goodridge, J.P. (2008).

  • The four A's, American Association of Advertising Agencies: Purpose and services

    and clients Services offered by AAAA AAAA offers services in following domains: • Sponsorship: Sponsors the AAAA Educational Foundation • Insurance: Offers group insurance plan and a group pension/profit sharing plan for the benefit of personnel

  • Advertising and Role of Agency Accountant Exectuive

    Further, he briefs the media, creative and research staff, and assists with the formulation of marketing strategies. He has to develop and present campaign ideas and budget to the client. He assists the account manager in all these activities.

  • Developing a Communication Plan for a New Product

    258667 Developing a Communication Plan for a New Product Develop a communications plan for your product launch, including both your domestic and international markets.

View More Related Solutions