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    Developing a Creative Brief

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    Please help with the following problem:

    It is time to develop the creative brief. A creative brief allows the marketer to determine the goals and objectives of the marketing and media plan. It is a creative strategy that gives your audience a "reason to believe."

    Your creative brief should include the following:

    The name of the client and product brand
    The advertising objective
    At least 1 target market
    A brief outline of a customer profile, including demographic and psychographic information
    You can also include a chart to show how the media connects with the target market.
    One or two main marketing messages that could be included in the advertising
    Be creative and include a slogan, tagline, or logo, if possible.
    The main multimedia channels or media buys that you propose to maximize the brand's exposure
    A brief explanation of why these media selections match your target market

    © BrainMass Inc. brainmass.com October 10, 2019, 3:27 am ad1c9bdddf
    https://brainmass.com/business/marketing/developing-creative-brief-420968

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    This solution helps develop a creative brief, which allows a marketer to determine the goals and objectives of the marketing and media plan.

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