Developing a Creative Brief
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It is time to develop the creative brief. A creative brief allows the marketer to determine the goals and objectives of the marketing and media plan. It is a creative strategy that gives your audience a "reason to believe."
Your creative brief should include the following:
The name of the client and product brand
The advertising objective
At least 1 target market
A brief outline of a customer profile, including demographic and psychographic information
You can also include a chart to show how the media connects with the target market.
One or two main marketing messages that could be included in the advertising
Be creative and include a slogan, tagline, or logo, if possible.
The main multimedia channels or media buys that you propose to maximize the brand's exposure
A brief explanation of why these media selections match your target market
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Solution Summary
This solution helps develop a creative brief, which allows a marketer to determine the goals and objectives of the marketing and media plan.
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