Advertising and Role of Agency Accountant Exectuive
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What is the role of an advertising agency account executive (AE)? How might an AEs job be different in ten years? How might the job be the same? Support your answer with examples of current trends.
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The current role of an advertising agency account executive is to liaise with and become the connection between the client and the agency. Further, he briefs the media, creative and research staff, and assists with the formulation of marketing strategies. He has to develop and present campaign ideas and budget to the client. He assists the account manager in all these activities. Further, he works with the agency team to devise advertising campaigns. He negotiates with the clients regarding the campaign and presents them with creative work for ...
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