The four A's, American Association of Advertising Agencies: Purpose and services
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Visit and navigate in depth the website of the American Association of Advertising Agencies (4As) www.aaaa.org.
Prepare a paper on the organization including its purpose and services. In addition, identify two contemporary issues facing the industry you work in and state how AAAA could offer your organization support.
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Solution Summary
This solution-essay discusses the purpose and services offered by the AAAA. Manager issues in management companies are also outlined. This solution is approximately 650 words.
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About AAAA
The American Association of Advertising Agencies was established in 1917 to regulate advertising. 4A, headquartered in New York City is the national association of leading U.S. Advertising agencies. The organization is represented in three regions-Eastern, Central, and Western and its members are elected after filing application. Any unethical behavior of the agency leads to denial of membership of the organization.
AAAA is the national trade association for about 525 trade agencies with more than 1245 offices across the world. The member agencies are top organizations like BBDO Worldwide, Saatchi & Saatchi, Young & Rubicam, J.Walter Thompson, and Leo Burnett. AAAA helps these agencies fight a clean battle of the brands on the TV, radio, and on internet, for their clients.
The salient purposes of AAAA are:
• "Creative code" was adopted by the organization in 1924 aimed to promote ethical standards among its members.
• Monitoring industry wide advertising practices
• Fostering professional development by encouraging highest levels of professional and business development
• Improving standards of agencies ...
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