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Information on American Association of Advertising Agencies

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Visit and navigate in depth the website of the American Association of Advertising Agencies (4As) www.aaaa.org

Discuss the organization including its' purpose and services. In addition, identify two contemporary issues facing the industry you work in and state how AAAA could offer your organization support.

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Solution Summary

This 850-word step-by-step solution in outline form is separated into three sections and includes information and links from the 4As website. The solution also includes detailed information on the services offered by the 4As organization, examples of contemporary issues facing industries today, as well as two sample issues, suggested responses to those issues, and the section on the 4As website where the issue response can be found.

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I separated this assignment into three sections - "Purpose", "Services", and "Contemporary Issues." Under each of those headings, I have included information from the website to help you get started. Wherever possible, I provided links to the specific location on the 4As website where detailed information can be found. Some of the information is for members only and is not accessible without a membership. There are many links to information within the website; those I chose for my response are "samples" to help you get started. You should look around the website and choose topics of particular interest to you or that are applicable to your organization to complete this assignment.

Please see my outline below.

I. Purpose
"Prepare a 3-4 page paper on the organization including its purpose..."

"Leadership, Community, Advocacy and Guidance"

On the 4As website it says they are "a collection of talented and accomplished individuals across all industry disciplines dedicated to sharing their own experiences and best practices with a larger community." 4As includes a Board of Directors, forum, committees, regions and councils. The link below provides more detailed information that addresses the purpose of the 4As:

http://www.aaaa.org/members/Pages/default.aspx

http://www.aaaa.org/agency/compensation/Pages/default.aspx
1. Under "Management Matters" are surveys that the 4A's conduct and/or sponsor on relevant topics such as finance, new business/new business expenses, and ...

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