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Advertising and Children

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Should advertising directed at children be restricted? Yes or No. Which view point do you side with? Why? Explain. Reference at least two outside resources that further support the view point you side with.

© BrainMass Inc. brainmass.com September 20, 2018, 10:19 pm ad1c9bdddf - https://brainmass.com/business/marketing/advertising-and-children-546614

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Hi,

Yes, in my opinion, advertising geared directly toward young children should be restricted. According to the American Psychological Association (2004), "children under the age of eight are unable to critically comprehend televised advertising messages and are prone to accept advertiser messages as truthful, accurate and unbiased" (para 4). This suggests that by blindly believing what the advertisement tells them, children are prone to such behaviors as overeating, behavioral issues if they do not get the product ...

Solution Summary

A discussion regarding the Expert's opinion on whether or not advertising directed toward children should be restricted including the potential psychological effects advertising can have on young children and the idea of what beauty should be. 243 words, 2 references.

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