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Advertising: Self-regulation, Creating Want, PSAs & JunkFood

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-Determine whether consumer demand is created and sustained by the advertising industry, or whether it is already present and simply informed by advertising. Provide specific examples to support your response.

-Evaluate the arguments for and against self-regulation in the advertising industry and discuss what steps (if any) the government should take toward increased governmental regulations. Explain your rationale.

-Discuss your reaction to the public service announcement in relation to the marketing of junk food to children, with a focus on why or why not this PSA is appropriate.

-Determine the extent to which you believe the U.S. consumer is being manipulated by marketing and technology, as well as what steps should be taken (if any) to address possible manipulation. Provide specific examples to support your response.

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Solution Summary

This solution discusses consumer demand as it relates to the advertising industry, self-regulation in the advertising industry. Specifically it discusses marketing of junk food to children, and manipulation and marketing.

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-Determine whether consumer demands is created and sustained by the advertising industry, or whether it is already present and simply informed by advertising. Provide specific examples to support your response.

Consumer demand is created by effective advertisement campaigns. That is the purpose of advertising: to inform consumers of new products, features of items or services, or otherwise encourage the consumer to become aware of a product/service and buy it. For instance, before Apple came out with the iPod and ran clever campaigns with edgy music did any of us realize we needed a music player for our pockets? Or perhaps your child has been struggling with math, and you recently heard a commercial from Math Masters about their tutoring program. In both cases the advertising industry is informing the consumer about a product that they may not have known they needed but that serves a purpose. The demand may not have been there prior to hearing or seeing the advertisement but it was developed (and acknowledged) as a result of the advertisement.

-Evaluate the arguments for and against self-regulation in the advertising industry and discuss what steps (if any) the government should take toward increased governmental regulations. Explain your rationale.

Those in favor of self-regulation in the advertising industry point out that self-regulation eliminates the need for marketers to go to court every time a company or consumer complains about an advertisement. This avoids the cost and time involved in litigation. Self-regulation monitors the market well enough that it handles legitimate ...

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Sally Baldwin, Ed.D
Education
  • BA, University of Southern California
  • MSS, United States Sports Academy
  • Ed.D, Boise State University
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